This Awesomely Body-Positive New Target Swimsuit Ad Will Make Your Day

Target has released a new ad that has us more excited than ever for swimsuit season! Swimwear is an industry that has frequently perpetuated harmful beauty standards and body-image ideas, but Target and Zanna Roberts Rassi are aiming to change that by helping young women of all body shapes find their Perfect Swim Fit. Each body is unique, and comes with its own set of swimwear shopping challenges, but Zanna and co. want everyone to feel beautiful in swimsuits that highlight her favorite features. Hopefully this body-positive messaging is a sign of more good things to come from Target!

https://www.youtube.com/watch?v=qIOg-sCdzLs