Share

Expensive brands are often touted as being higher quality, trendier, and all around better than their discounted counterparts. But, Payless is here to shatter that belief. Their latest advertising campaign features fashion experts praising shoes from the discount retailer. Here's the hilarious catch: they had no idea they were promoting the brand. Payless decked out a store in all the tell-tale signs of a luxury brand: bright lights illuminating products, unnecessary statues, and a ridiculous name. Through this, they became Palessi and invited fashion experts to their grand opening. Check out what went down.

The unsuspecting shoppers paid up to $600 for a pair of shoes that sell at Payless for less than $30. The store sold $3,000 worth of shoes before coming clean to their invitees who were shocked! They were able to keep the shoes and get their money back. It makes for a really great ad!

Does this say something bigger about why we value certain products? Does a flashy storefront and a high price tag automatically make consumers think a product is worth it? Let us know what you think in the comments!

Arkansas High School Students Swap Skirts In Protest Of Discriminatory Dress Code In: style Arkansas High School Students Swap Skirts In Protest Of Discriminatory Dress Code
Woman Takes To The Internet After Her Husband Had This To Say About Her Pajamas In: style Woman Takes To The Internet After Her Husband Had This To Say About Her Pajamas
Insane Bridezilla Says Everyone Should Spend $1,000 Meeting Her Weight Based Dress Code In: style Insane Bridezilla Says Everyone Should Spend $1,000 Meeting Her Weight Based Dress Code
5 Common Warning Signs Singles Need To Be On The Look Out For
style 11-Year-Old Drag Kid's Family Investigated After Letting Him Perform In Gay Club -by Amanda Huffman

Minq is devoted to helping you look and feel your best with the best fashion, health, beauty, fitness and lifestyle tips around.

Learn More
Woman Smears Menstrual Blood All Over Body To End Period Stigma In: lifestyle Woman Smears Menstrual Blood All Over Body To End Period Stigma
Cookie Settings