The new line launches Thursday.
Since officially announcing her pregnancy, Khloe Kardashian has been keeping fans up-to-date with her mama-to-be activities — revealing the baby’s gender (it’s a girl!), showing off her glam baby shower, and designing her very own maternity jeans.
Good Mama is the name of the new maternity line that her fashion label, Good American, is launching later this week. Kardashian announced the new collection for expecting mothers with an Instagram post of her modeling the jeans.
“I think the biggest misconception about maternity wear is that you can’t be stylish and sexy while you’re pregnant,” Kardashian said in a video posted on Good American’s website. “But we’re here to prove you wrong with our Good Mamas.”
Kardashian said that the market for maternity clothes isn’t as fashionable or fun as some women, like herself, would hope.
Good Mama will have two different fits, the Honeymoon and the Homestretch. The Honeymoon fit has two elastic panels on both sides of the jeans and is made for the earlier stages of pregnancy and for women who have smaller baby bumps.
The Homestretch has the elastic waistband all the way around the top of the pants for the final months of pregnancy. This is the fit Kardashian, who is in the third trimester of her own pregnancy, is modeling in her Instagram announcement.
“It’s almost like wearing a legging, it’s super cozy,” Kardashian said. “You just feel secure in your own body.”
The new maternity line launches this Thursday, March 15.