The new program only has two extra benefits the Platinum Rewards Program members do not receive.
Would you spend over a grand on a beauty membership? Ulta Beauty is introducing its new Diamond Rewards Program, an upgrade from the beauty retailer’s Platinum Rewards Program — and membership costs $1,200 annually.
Diamond is here!! More points. More perks. More fabulous. Enjoy all about the brilliant benefits. #TheDiamondLife pic.twitter.com/TaSZjKKI2r
— Ulta Beauty (@ultabeauty) January 17, 2018
The Diamond Rewards Program gives you rewards and perks throughout the year, including 1.5 “points” earned per dollar (more than the 1.25 earned through the Platinum Rewards Program). The points add up for discounts on Ulta Beauty Products. Diamond members also receive free shipping on all orders over $25 and an annual $25 rewards card for beauty services. Along with these Diamond-only benefits, members will still reap the rewards received by Platinum members.
According to POPSUGAR, a Diamond Rewards Member will also receive free gifts and be invited to Ulta’s exclusive special events.
The $1,200 each year might seem a bit expensive to some beauty connoisseurs, and people are criticizing the program for the inflated price (the Platinum Rewards Program costs $450 per year. The Diamond Program is $750 more).
Twitter user @ThatOneRedGuard replied to Ulta’s announcement, “It’s just not worth it. There’s an 800+ gap between platinum and diamond and for what? Free shipping and a $25 reward card? There’s literally no incentive here.”
@wendycm75 agreed, posting, “Exactly!!! And our platinum money already spent last year doesn’t count towards the diamond… are you kidding?!?! How is this ‘exciting news’ …Ulta better go back to their marketing team and rethink this… what a joke!!”
@Adrianaz22 tweeted, “I love you ulta but your diamond status is a joke. Having to spend $750 to get a $25.00 card and having to spend $25.00 to get free shipping. Not cool. Why not have something similar like a Sephoras Flash Shipping for $10-20 per year. Listed to your shoppers!”
But many people can’t wait to join this new program. Twitter user @EdithLiceaa tweeted, “I wish I could transfer [my] sephora points to my ulta account So i can be diamond.”
@AriLoos tweeted, “It’s my goal in life to move up to Diamond this year at Ulta.”
Is nearly $800 too much to spend on beauty rewards? Or is it but a speck on the grand scale of your Ulta purchasing habits?