The clothes run on a one-size system for boys and girls.
Abercrombie Kids, a division of Abercrombie & Fitch Co., unveiled a gender neutral spring clothing collection that is smashing gender stereotypes.
The unisex line, called the Everybody Collection, features 25 styles of tops, bottoms and accessories for “every kind of kid and every kind of adventure,” as the tagline says. The clothes are carried on a one-size for all system, 5/6 to 15/16 for both boys and girls ages 5 to 14.
The line’s purpose is to allow children to be able to express themselves through fashion and not limit girls to pink skirts and boys to blue graphic Ts.
The collection is available now and was implemented after the company conducted focus groups and discovered there was high demand for shopping across genders.
Stacia Anderson, brand president of Abercrombie & Fitch and Abercrombie Kids, told Women’s Wear Daily, “Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style.”
Anderson said the line will continue into the future and be updated for the summer and fall.
Honestly, where was this line when we were kids?