Sephora Is Launching A Subscription Beauty Box And Everyone Is Freaking Out

Sephora can be a girl’s best friend and worst enemy. It’s a fabulous place filled with a seemingly endless supply of new and glamorous products. After spending hours meandering through the aisles and trying out the craziest and fanciest products  you skip to the checkout with your basket full of beauty goodies. But the cashier rings you up and you are forced to face a hard realty. You are addicted to buying makeup and you are not rich enough to have that problem.But don’t panic. Sephora has come up with a brilliant solution that fixes every makeup addict’s woes – a beauty box subscription! The new Sephora Play! is a monthly subscription that includes a box of Sephora’s best products shipped directly to your house. Did I mention it’s only $10? The first box is going out in September and it will include samples of Bumble and Bumble, Marc Jacobs, Glamglow, Sephora’s own brand, and more!The boxes are starting in Boston, Columbus, and Cincinnati. If all goes well more locations will be added in 2016. Until then you better befriend a beauty lover living in one of those cities.What do you think of Play! by Sephora? Are you going to get a subscription?